Invisible doesn’t mean worthless
Book:
Paper: Favini Crush Mais 120g/m2,
Fedrigoni Sirio Color Black 290g/m2
Format: 10,5x14,8cm
Poster:
Format: 50x70cm
Thermal Ink
Printed in Urbino, PU
Year: 2025
Font: Futura PT (Paratype)
Invisible Doesn't Mean Useless is a book-manifesto on the precariousness of creative work. It collects a series of aphorisms generated with the help of AI Claude, collectively selected and edited to denounce systemic exploitation in the world of graphic design and creative education. Through an ironic and merciless tone, the aphorisms highlight the contradictions of an industry that demands ‘passion’ but offers debt, exposure and instability. Printed in absolute black and white, with a black-on-black cover that reflects the light only from certain angles, the book is completed with a cover/poster in thermal ink: in contact with the heat of the hand, the sentences gradually reveal themselves
The project stems from a critical and shared publishing process, where AI-assisted writing is used not to automate work, but to free up time and mental space to devote to editing, typographic design and the materiality of the book. In a context dominated by the rhetoric of ‘fast & cheap’, Invisible Doesn't Mean Useless is an act of resistance and self-assertion: a pocket-sized publication designed to be read, shared, passed from hand to hand - as passwords are passed in collective struggles.
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